The goal for the Generation All logo was to make something very simple that conveyed themes of coming together, and professional communication. After talking with the clients some had expressed the idea of using speech bubbles. I started the design process by creating a word map of some key terms and how to personify them. Most notably, I had ideas of using text bubbles for modern communication, paper clips for organization and connection, tree leaves or beehives for connected communities. After doing thumbnails and fleshing out the designs I liked best within the allotted time I submitted four ideas to the clients and after a couple rounds of voting the presented idea was picked and finalized.