

Imperium
Imperium, a project initiated before the COVID pandemic and completed remotely, tasked us with designing energy drinks. Amidst a list of uninspiring names like Zing and Zap, Imperium stood out, despite my initial reluctance to use my own submission. My Professor emphasized the theme of "Supreme power," leading me to envision monarchical imagery, notably an animal in a crown. Choosing an unconventional route, I settled on the "Rat King''. Opting to reflect my signature aesthetic of dark tones with vibrant accents. After refining the design, approval paved the way for crafting three flavor variations, I chose to include two standard and two diet options, the latter adopting the Latin-inspired name Imperium Nil. Originally intended for physical production, the project shifted to digital modeling using Adobe Dimension due to lockdown restrictions, marking a transition from in-person to remote learning and work dynamics.
